Description Visibility Others can see my Clipboard. Target market, the type of customer who will be interested in the services of Phaethon's Chariot are predominantly male, and in the age range from 30 to 65 years. The majority will have an income in the 100,000 and up range. Some customers in the lower income ranges are interested in specific services, interior restoration, or paint work and parts sales rather than full restorations. The customers who Phaethon's Chariot plans to target want : quality full restoration or custom services, including engine, custom body work and paint. Timely completion of the work on paper their cars. Close attention to detail, and commitment to quality.
Projected Income Statement br /. Summary br / Mato-auto will be a huge busines enterprise at the end of the 3rd year and it will have a great market to cater to given the rate at which the market is growing. Since its a showroom having all the brands under the 3 wheeler category and this will be a huge chance for the business to develop in a place like shollinganallur. Br / recommended LinkedIn Corporation 2018 Public clipboards featuring this slide no public clipboards found for this slide select another clipboard looks like youve clipped this slide to already. Create a clipboard you just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips.
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Furthermore, because the demand curve is essentially horizontal, mato-auto can sell automobiles at total capacity without effecting the price. Sales Forecast br / Since the 3 Wheeler industry is, operationally, a sales-shop environment, it is somewhat difficult to estimate om our statistics earlier we have come to a consensus that there will be atleat 2 vehicles sold on a day to day basis and. For the most part, off sales for an automobile dealership are steady year round and reflect little seasonality. Management Summary br / Mishaal worked with McKinsey company for 6 years before which he was associated with tvs motors as the sales Manager. Since that time, he has worked for a variety of projects for tvs in getting the main project under the tv head of overlooking the sales of 2 Wheelers in Chennai region and has numerous certificates in achieving Targets.
During the past two years. Mishaal has attended a pgpm correspondence course on the sales Module which is an added advantage br / Mishaal had attended iit madras where he did his b-tech in 1990s. In anticipation of Mato-autos business needs,. Mishaal is taking night classes at Symbiosis Academy in marketing. Financial Plan br / As said essays earlier the finance will be taken care of for the initial investment in the following ways: br / The owner Mishaal contributing Rs 25,80,000 br / taking a loan from hdfc bank for Rs 50,00,000 in order to purchase.
Marketing Strategies br / The company has a modest program of marketing its services that include the following: br / Flyers. Br / Direct mailers. Br / Discounts to regular Customers. Br / Newspaper ads. Br / Yellow pages. Br / Referrals through other local businesses.
Promotion Strategy br / The promotion strategy will take the form of flyers, direct mailers, price discounts, and advertisements in newspapers and yellow pages. Mato-auto will also make its presence felt in Micro Blogging sites like twitter. Mato-auto does not desire to spend a large amount on marketing until the firm is ready to expand either into new facilities or open up new ones. It is estimated this will occur sometime after 2 years br /. Pricing Strategy br / Mato-auto exists in a purely competitive environment where each firm must be a price taker. In other words, the firm has no ability to affect the market price of its services, regardless of how many automobiles sells. In this case, therefore, marginal revenue (the revenue incurred by producing or servicing one more unit) is Just 10 to the price charged.
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At present, there are more than.34 lakhs 3 wheelers manufactured in Indian Automobile sector br /. Sales in Indian automobile industry br / during financial year 2005-06, 3-wheeler sales in Indian market showed a internet growth of 17, with an increase in exports by more than. Sales trend of 3-wheelers in Indian market br /. Chennai market br / From the thank above statistics we can make out that there is enormous demand for the 3 wheeler market in India and the same can be interpretated for the Chennai region as well. Another important point to be noted is that since Shollinganallurisn't such a highly developed place and many people who are living here, make their source of living either by farming, Drivers etc and this is a great potential for the 3 wheeler market as these. Market Segmentation br / local residents (People living within a locality of 25 Kms from the showroom) would be the people who will be targeted and people from Pondicherry are also expected to come to mato-auto as there isnt a showroom in Pondi with all. Strategy and Implementation Summary br / Competitive edge: Mato-autos competitive edge lies in the vision of its Owner, who understand better than many of their rivals that a visit does not just include a customer to but a 3 wheeler, it includes the entire service.
Br / Administration Staff: The admin staff or the person in charge of accounts and taking care of the requirements of vehicles from dealers have to also be given salary on a monthly basis br / Marketing promotion costs: These costs will be incurred. Br / development / Infrastructure costs: These costs include costs towards Interiors, furniture and Fittings to make the showroom attractive. Br / maintenance costs br /. Market Analysis Summary br / Indian automobile industry witnessed a growth.04 in 3-wheeler segment. Indian 3-wheeler segment includes a range of vehicles such as auto rickshaws, mini tempos, india, there are 6 local and multinational companies making 3-wheelers. Bajaj Auto is the leader in 3-wheeler manufacturing. It has also dominated the global arena after piaggio. Production br / Production During financial year diary 2005-06, 3-wheeler production showed a growth.02 over the preceding year. 3-wheelers have been showing an upward production trend.
3 wheelers available in the market, wherein customers will have a look into all the brands and will enable them to make a choice of their preferred brand of vehicle. Mato-auto is all about All brands under one roof. Start Up Summary br / The owner of the showroom will put in an amount of Rs 25,80,000 and the rest will be taken a loan for a 5 year basis which will be repayed to the bank on time. The property at which this showroom is located belongs. Abdul Rahman who is the father in Law of Mato-autos owner Mr Mishaal. He has agreed to give away the showroom which was earlier a furniture showroom for a rental agreement of 10 years, each year which would be Rs 5,00,000. Application of funds br / Rental Costs br / Manpower Costs br / Salesman professionals: The salaries paid to the salesman and Professionals would be the best in the market and would not compromise on it as it will be paid at its best.
Mato-auto will take care of the Shollinganallur to the pondichery route wherein thre is not a single 3 wheeler showroom. Mato-auto will have a great opportunity as far as this area is concerned as this seems to be an area wherein many individuals summary are capable of getting a 3 Wheeler especially kalapettai where agriculture is a main occupation and people would want to transport the. Br / The showroom will be first opened in Shollinganallur with a rented space in the beginning after which will be expanded after a period of 2 years br /. Mission br / The mission of Mato-auto will be to give the customers 3 wheelers more than just a vehicle as that of being a desirable mix of quality automobiles and to create a friendly atmosphere where mato-auto will be known as their 2nd home. Company Ownership br / Mato-auto will be completely owned by mishaal Hamza, who is a management graduate from Harvard Business School, usa. He has a 6 year experience with McKinsey company in Florida and the last position held was that of a procurement Manager br /. Keys to success br / Mato-autos keys to success are: br / Marketing Services br / Recruitment of experienced managerial talent br / raising Sales br / Providing excellent services br / Customer Satisfaction br / A wide range of all the brands available. Objectives br / to become the leading dealer in the 3 Wheeler Industry.
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Department of managementdepartment of managementstudiesstudies,. Abdur RahmanUniversity, vandalur, Chennai-600 048. Presented By:Presented By: Maruthu ruthu aik abdulShaik (mat mat)Mohammed azarudeenMohammed m(CA)m(CA). Successfully reported this slideshow. Business Plan - mato auto, upcoming SlideShare, loading. No downloads, no notes for slide. Mato auto br shakespeare / Business br / Plan br / MishaalHamza br /. Executive summary br / Opening up exclusively for the lower income groups and in a location wherein High end automobiles arent a scenario, auto-mato is a start-up that offers a complete store for all the models of the 3 Wheelers as well as.